Colbert is running for president. I'm a bit uncertain about this. I enjoyed watching him, on the interview circuit promoting his book, goad various interviewers into asking him if he has presidential ambition, only to act agog at the question, like many a candidate before him. But an actual campaign just seems gimmicky. I'm tempted to mention Pat Paulsen as a cautionary example, but it's hard to fault someone for following in the Smothers Brothers' footsteps. So godspeed, Colbert.